I always prefer to pick up the phone to call the prospects and pitch them my services directly. Though Cold calling is still effective, however, it annoys people more than attracting them. Now the question arises is how could I possibly make the first contact with the prospect? The simple answer I have found thus far is cold email.

Shoot an appropriate email to the targeted customers and it does attract people and generates quality leads for your services or products. A cold email will be only productive if you will hit the right spot with the right strategy, otherwise, we all love to hit spam button for such emails. I would like to bring 6 of those main areas into the spot light which could make or break your cold email campaign.

1. Subject Line

Consider yourself as your own audience and imagine what kind of subject lines attracts you? Have you found the answer yet? Your punch line is always the subject line. Try to keep it precise and yet it should be able to generate enough curiosity for the prospect to open it. Always avoid misleading subject lines otherwise your audience will be totally annoyed and won’t waste a second to report you as a spam.

2. Know Your Customer

Knowing your customer is the key to the successful cold email campaign. Take some time, do your homework on your prospect before sending any kind of offer or proposal to your prospect. Find it whether has he same interests or not? This happens a lot during B2B cold email campaigns. Campaigners buy random leads from random places and start shooting random emails without knowing their customer’s preferences and then complain about it adversity.

3. Content

Again, I would suggest you stand in your prospect’s shoes and think about the content of the email. Would you prefer to receive emails in essay style and you have to go through the whole 250 words to find the main points? Hell no! No body has time to go through the long and boring emails to check whether that email is for them or not. Try to use html, well structured and minimum text to explain your purpose of contacting the prospect. If possible use info graphics or images, as they say “ A picture is worth a thousand words”.

4. Stop Begging

People often think by showing their need they will get more attention than bringing value. Therefore they construct the content of their offering in begging style. However, I would strongly recommend you to shift your focus on bringing value rather than begging and try to keep it minimal.

5. Offer Unsubscription

Sending your cold email without giving an unsubscription offer is a crime and it could lead to blacklisting on the web. Never send out cold emails without clear unsubscription option.

6. Testing & Testing & again Testing

I would strongly recommend you to do some serious testing on a closed group before you start sending out emails in masses. Check for image loading issues, check font sizes on different screens and different email clients, does call to action works or not etc. Once you complete your testing successfully, feel free to shoot your cold email campaign to the audience.

7. Focus on last six

If you get first 6 points right you don’t need 7th one……
I hope these tips will add value in your next cold email campaign and you would be able to close more deals in future.